10. Free Choice







http://www.channel4.com/

This site is at a peak in modern technology on the web. It replaces the use of looking for different types of media at different web addresses. The site offers a program called 4OD which stands for Channel 4 on demand. Here consumers can watch their favourite channel 4 programes whenever they want to, this is a form of immediacy (4) and vertical integration (13). The site also counts as a news base, offering updated information of celebrities that are associated with channel 4 programs.

The fact that the site is so broken down into different areas of media which can all be viewed in one place offers Non-linear (3) experiences aswell as fragmentation (18) due to people being able to choose diferent things to listen, watch or read.