3. Innovative Blog




http://googleblog.blogspot.com/

This is the official blog for the world wide success over the internet, Google. This blog is designed so that different departments within Google can blog information that are related to themselves. They use the site to promote beneficial event and provide links and maps aquired through Google itself, such as finding locations from events through Google earth.
This blog is much like an updated news web page but lifts the mood of readers as it mainly focuses on interesting and positive features. This relates to its completely open audience as people can pick what they want to read when reading the blog titles, this is an example of Reach (15), interactivity(2), non-linear viewing(3) and Immediacy (4).
The site links other popular sites such as Youtube while also endorsing their own version GoogleVideo.
This is the main example of Proliferation as it gives more choice for the readers.