7. Leisure activity involving technology


Play.com

This site in one of the main retailers for modern technology (Based in Jersey). Selling products such as Dvds,music Cd's, computer games, books and other electronics.
It was one of the first online retailers to be established in the UK
The site features all that is expected of an online retailers and more, as it also features video trailers of the product that you are currently looking at. This allows the consumer to see their product in action before deciding to buy, and is what has made Play so successful.
The site is targeted at an audience of about 16+ as the products are based on new modern technology. The kind of people that would use this service would be people who do not have time to go to shops and queue up to buy electronic goods. It is a safer option as it is delivered to your house with free postage and packaging on most items.
They launch an annual occasion where they display their products and hold competitions and using well known icons such as Gemma Atkinson. The wide variety of products show that the site has a very large audience reach (15) and diversification (12) is created as all modern technology is available to buy. This site mainly illustrates interactivity (2) that has been created by the internet development. People are able to browse through products in a completely non-linear(3) fashion meaning the consumer has a more pleasing time when purchasing.