4. Interesting youtube video

http://youtube.com/watch?v=EtkDpYlySRM

Boburnham has become famous from you tube as an independent music artist, reaching more than a million views on some of his most successful songs. He uses wordplay very well in song format and is very popular to his audience. Established companies as well as amateur producers use you tube as it is widely used by many different people. You tube provides a really non-linear (3) viewing due to the diversity of choice available to users.

This is an example of Horizontal networking (14) as he has shared his videos for no obvious commercial gain other than to entertain.

Boburnham has since become seen by many bigger organisations proving that broadcasting on an amateur filming site such as You Tube can increase potential Reach to consumers (15).
The video is targeted at quite a large range of music fans as his work isnt necessarily about the quality of his music but more the wordplay involved with it.